Re-Brand & Re-Market YOU for 2012

A quick overview of revamping your look to stay fresh and ideas to market yourself to today’s consumers for today’s REALTORS.


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Social Media Overwhelmed!!!!!

Ok, so I admit it! I teach Social Media to REALTORS and how to time manage. I give them tips, tricks,etc and I see the “Deer in the Headlights” look staring back at me….  When I ask them later what they thought….”OVERWHELMED” is a resonating comment! “Where do I begin?”, they say. I answer back, “Just take one bite at a time, swallow, savor and then take another bite!” Don’t try to do all of it at once! 

I am a FRAUD!!! I am sitting here starting to implement my 2011 marketing plan which is to take the time to learn WordPress and plug-ins. Plus I want to make my blog a habit for me!  But instead, I am googling what I need to put on my site and the how-to’s. Now, I feel that bile rising up in my throat, head throbbing, eyes-crossed panic feeling! My pulse is rising because I am just as OVERWHELMED as those agents that are just starting to use Social Media. I am not even listening to my own advice I give out!!!

 I’ve been scared of it because of my own stupidity. I am not a Jeff Turner, Gahlord Dewald, Todd Carpenter, Dale Chumbley, Brian Copeland, Nicole Nicolay or my other numerous Social Media friends that have stratosphere IQ’s. (I know they are getting a good chuckle out of this) I don’t know how to write code…. My niche in Social Media is not in the development of it, but of taking products already out there and implementing them to use in my Social Media plan.  Using their stuff and putting my own marketing spin on it~I relate that to agents that all the time & they love it.

I am getting quite a bit of  business leads through Social Media, but I know I need to step it up a notch. Hence taking the time to finally start to learn WordPress!

I know in our business that knocking on doors or calling on FSBO’s was not in my comfort zone of getting leads.  But it works, just not for everyone. The same thing can apply to Social Media….one area of Social Media may feel more comfortable to you! But I am going to step out of my comfort zone, over come my own self-induced paralyis & ignorance, and learn this darn thing!!!

So my FB friends or my Tweeps out there now you know my goal! Be forwarned, I may need to tweet or post out my frustration as I learn!

Happy Social Media Posting to you all!

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The beauty of Social Media-Amy’s story

I’ve been using Social Media for about a year & a half.  I was the original skeptic!!! ” No way do I want my information out there! I don’t want my information out there for everyone to see!”  After getting on myspace.com, I quickly realized that this site for me was a lot of work to maintain. As an active REALTOR®, as well as a Trainer for Houston Association of Realtors www.har.com, my time was very valuable to me. So in my mind, I did not have time to spend on social web sites that were not going to show me a return on my investment.  But myspace.com opened my eyes to the potential of social media with the awareness of my friends that I was an agent.  My sister turned me on to Facebook.com and said it was much easier and less maintenance! “I’m in!!!” was my thought! So off to Facebook.com I go….

 I loved Facebook  because it was easy to work with and I was reconnecting with all these friends from the past! Facebook has allowed me to take my networking that I was physically doing in person and add another element to that -virtually! It has turned into a database for me…I can refer prospects to other clients through Facebook, as well as receive referrals from my other FB friends (past clients, Sphere of Influence and other real estate agents). If I need information quickly, I can FB asking my friends for a good sheetrock person, trash removal company, etc… Before FB, I would have to take the time to google the information or research, which was very time consuming. Now, within minutes I can get my questions answered and be able to help out my clients or friends….Being part of a community larger than my local sphere and utilitizing the talents of my FB friends, is an awesome experience! Now, I feel that I am more connected with people than I have ever been able to be before!

The biggest question that most people ask me, is it worth my time? My answer is “How can building relationships not help you?” Has it been worth my time? Yes it has! Personally and professionally! Professionally, approximately 70% of leads that I receive right now are through my FB contacts. Does that mean they all pan out into deals, NO! Personally, I have loved starting new friendships or developing current friendships using Facebook.

If you start using Social Media thinking relationships first, then the return will come later. It’s all about the relationships for me!

That’s the beauty of Social Media from Amy’s persepective!

Watch for more blog posts for tips/tricks/oops on using Social Media! http://www.amyoutloud.com

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